Hawkers, a sunglasses company, is one of the companies whose current success Alejandro Betancourt has greatly contributed towards. The founding principles of the sunglasses company are one of the things that drew Alejandro to it. From the beginning, the company has been all about making designer glasses accessible to everyone at a price that people would afford. Further, the company has always been committed to making quality sunglasses despite the price range. As a result, of these principles, Hawkers ended up becoming big in Spain. It became one of the most sought-after designer sunglasses companies competing alongside big names like Gucci.
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The success enjoyed by the company came with its share of financial challenges, but with the help of Alejandro Betancourt, it overcame these challenges. From the time Alejandro joined the company in 2016, the company has once again attained financial success.
He, however, did not come into the company as a single investor; he came alongside other investors who placed in the company 56 million USD. Once settled in the company, Alejandro Betancourt began taking Hawkers from just Spain to international markets like North America, Europe, and Asia.
Alejandro decided in 2018 to add on to his investment in the company by putting in 21.7 million USD to attain the market domination needed. His total investments in the company now made him the majority shareholder by 50%.
One of the things which have always set Alejandro Betancourt apart as a business leader and investor is his ability to thrive in hard situations. Therefore, he always guides employees towards a direction of never giving up. Because of his spirit and hard work, the company has tremendously grown and is a proud employer of more than 200 people. Further, Alejandro’s expansion process has now taken the company to 50 countries, and the expansion is still ongoing. Alejandro Betancourt Lopez’s: Twitter.